Cookie Policy
Introduction
This Cookie Policy explains how Portfolio Pro uses cookies and similar tracking technologies on our educational platform. We utilize cookies to enhance your learning experience, provide personalized content, and analyze website usage patterns to improve our services.
We partner with advertising platforms including Google Ads, Facebook Pixel, and Microsoft Bing Ads to support our educational mission and reach professionals seeking portfolio management expertise. This policy details our data practices and your control options.
Advertising Platform Tracking
Google Ads Tracking
- Google Analytics: Tracks page views, session duration, bounce rates, and user engagement patterns
- Google Ads Remarketing: Creates audiences based on course interests and website interactions
- Conversion Tracking: Measures form submissions, course inquiries, and enrollment completions
- Audience Building: Develops targeted groups for educational content promotion
- Data Retention: Information stored for 26 months for optimization purposes
Facebook Pixel Tracking
- Facebook Pixel: Monitors page visits, course page views, and contact form interactions
- Custom Audiences: Creates targeting groups based on educational interests and professional backgrounds
- Conversion Tracking: Measures effectiveness of educational content promotion on Facebook
- Behavioral Advertising: Delivers relevant portfolio management content to finance professionals
- Cross-Site Tracking: Connects activity across Facebook platforms for comprehensive insights
- Retention Period: Data maintained for 180 days for remarketing purposes
Microsoft Bing Ads Tracking
- UET Tag: Universal Event Tracking for course inquiries and educational content engagement
- Conversion Tracking: Monitors form completions and course enrollment processes
- Remarketing Lists: Segments visitors based on course interests and professional development needs
- Search Personalization: Customizes educational content visibility in Microsoft search results
- Data Practices: Follows Microsoft's privacy standards for educational sector marketing
- Storage Duration: Information retained for maximum 390 days
Manage Your Cookie Preferences
Advertising Storage (Google, Facebook, Bing)
Enables targeted advertising and remarketing for educational content
Analytics Storage (Performance Measurement)
Collects data on website usage to improve educational experience
Advertising User Data (Audience Building)
Uses personal data for creating targeted audience segments
Ad Personalization (Targeted Advertising)
Personalizes ads based on interests and professional background
Functionality Storage (Essential)
Required for basic website functionality - Always enabled
Personalization Storage (Content Customization)
Remembers preferences for customized learning experience
Security Storage (Fraud Prevention)
Protects against security threats - Always enabled
Your Rights and Opt-Out Options
Platform-Specific Opt-Out Links
Browser-Level Controls
- Do Not Track Settings: Enable in browser privacy settings to request websites not track your activity
- Third-Party Cookie Blocking: Configure browser to block third-party cookies from advertising networks
- Private Browsing: Use incognito/private mode to limit tracking, though this has limitations for persistent preferences
- Browser Cookie Management: Access browser settings to view, delete, or block specific cookies
- Ad Blocker Extensions: Install browser extensions that block advertising trackers and cookies
Your Legal Rights
- Right to Withdraw Consent: Revoke cookie consent at any time using the controls above
- Right to Object: Object to processing of your data for marketing purposes
- Right to Access: Request information about what personal data we collect
- Right to Data Portability: Receive your data in a machine-readable format
- Right to Erasure: Request deletion of your personal data under certain conditions
- How to Exercise Rights: Use our contact form or adjust settings through platform-specific links above
Third-Party Services and Data Sharing
Data Recipients
- Advertising platforms (Google, Facebook, Microsoft)
- Analytics service providers
- Marketing automation tools
- Conversion tracking services
- Audience segmentation partners
Types of Data Shared
- Behavioral data and browsing patterns
- Conversion and interaction data
- Device and browser information
- Geographic location (IP-based)
- Engagement and performance metrics
Last updated: August 15, 2025